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PLMA 2007

PLMA’s 2006 ‘World of Private Label’ Trade Show

30-31 May in Amsterdam Grows to more 3,000 exhibit stands, highest ever in 21-year history

The rising sales of private label in Europe and across the globe is driving the growth of the industry’s largest trade show—PLMA’s 2006 “World of Private Label” International Trade Show, to be held 30-31 May at the RAI Exhibition Centre in Amsterdam. There are expected to be more than 3,000 exhibit stands at the Trade Show, the highest number in the event’s 21-year history.

There will be an increase of more than 100 exhibitors, with many new ones from Central and Eastern Europe. The Trade Show will feature exhibitors from more than 60 countries, including more than 30 national or regional pavilions. Several of last year’s pavilions have increased their stand sizes. To accommodate the expansion, a new hall will be added to the Food Section.

The Trade Show’s growth reflects the growth of private label, which has been documented in a number of recent retail research reports. For example, ACNielsen forecast that “the future of private label appears strong, with plenty of room to grow,” adding that “private label products have evolved into strong brands in their own right, in many cases challenging the once-dominant manufacturer brands in the premium space.” Nielsen further predicted that, “with retailers mounting aggressive advertising campaigns to promote their proprietary lines, the differentiation between private label and manufacturer brands will continue to fade and consumer acceptance will continue to rise.”

Brian Sharoff, President, PLMA, said that Europe’s retailers and wholesalers are at the forefront of this trend. “Private label now accounts for about four of every ten products sold in the UK, Germany and Belgium and about three of every ten products sold in France and Spain. Moreover, private label’s market share is increasing across Europe. These gains will be reported in PLMA’s 2006 International Private Label Yearbook, which will be published soon after the Trade Show,” he said.

Private label product and packaging innovations from around the world will be on display at a special Trade Show exhibit, PLMA’s Idea Supermarket. The exhibit features hundreds of products from leading retailers in Europe, the United States and around the world. The Idea Supermarket was introduced last year and has been expanded to display even more food and non-food products. In addition, PLMA’s New Product Expo displays products and packaging that are new to private label and being shown on the Trade Show floor.

The Trade Show begins on Monday, 29 May, with a seminar programme that focuses on important strategic issues for retailing and private label. Retailing experts will present the latest in market research reports and analysis of important trends.

The Trade Show floor will be open from 9.00 hrs to 18.30 hrs on Tuesday, and from 9.00 hrs to 16.30 hrs on Wednesday. Retailers and wholesalers from more than 60 countries will attend the Trade Show.

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